Creative Direction — BTL / CRM & Direct Marketing

Working across loyalty programs, direct mail, shopper marketing, and CRM gave me the opportunity to explore how creative ideas could build stronger connections between brands and their customers.

At the time, much of this communication was developed through direct and personalized formats. As digital channels evolved, so did the ways of connecting with audiences. This experience became another layer in the way I approach creative work today.

Clients: Ford / Diageo / American Express / Movistar / Aeroméxico

Brands: Ford Loyalty / Program Trucks Loyalty Program / Jaguar Loyalty Program / Land Rover Loyalty Program / Lincoln Mercury / Johnnie Walker Red & Black Label / American Express Corporate and Membership Rewards Program / Aeroméxico.

Experience: Creative Direction · CRM · Loyalty Programs · Direct Marketing · Shopper Marketing