Marketing Campaigns - Global & Regional Brands

Creative director 

My role as creative director was to ensure that advertising assets were visually compelling and aligned with the brand’s message. This role involved conceptualizing ideas, providing artistic direction, and ensuring the overall aesthetic quality, I collaborated with copywriters and other team members to create cohesive and impactful campaigns for Global and Regional brands with both LATAM and Global teams.This experience allowed me to connect and work a global creative network.

Main Achievements: I re-imagined the visual communication and brand storytelling of the P&G Feminine Care Portfolio making it look modern and most importantly a relevant brand for younger girls.

Clients: P&G / Categories: FemCare (Naturella, Always & Tampax) / Beauty (MaxFactor, Koleston, Herbal Essences)

Markets: Latam (Mexico / Brazil / LA) / CEE (Russia).