Marketing Campaigns — Global & Regional Brands

Creative Director

Working with global and regional brands allowed me to develop overarching creative ideas and campaigns that could be adapted across countries, audiences, and communication channels. I also worked with global concepts at a local level, adapting them to make them relevant to specific markets while staying true to the brand.

At P&G, I worked across the FemCare and Beauty portfolios. One project I’m particularly proud of was rethinking the visual communication and brand storytelling of the FemCare portfolio, making it feel more modern and, most importantly, more relevant to younger audiences. I also adapted global Beauty campaigns, including Max Factor, for the Mexican market.

Client: P&G
Categories: FemCare / Beauty
Markets: LATAM (Mexico / Brazil / LA) / CEE — Russia
Experience: Creative Direction / Global & Regional Campaigns / Local Adaptation / Art Direction